When the Algorithm Doesn’t Clap Back—Keep Creating Anyway!
When the Algorithm Doesn’t Clap Back—Keep Creating Anyway!
I think it’s time I explained what’s been going on.
I’ve been evolving. Actually—truthfully? I’ve been evolving my whole life.
But the last few weeks have felt like something new. A shedding. A re-rooting.
When I started CJB.TODAY, there was no grand plan.
The only thing guiding me was a soul urge to express my awakening through creativity—poetry, music, visuals, truth. That was it. No marketing blueprint. Just soul. And for the most part, I’ve stuck to that.
But there’s been an elephant in the room lately. And not just any elephant—a breakdancing, algorithm-crushing elephant.
Let me be blunt:
If you mention “SOUL” in a social post, the algorithm buries you.
If you mention war, controversy, or cat poop 💩—you rocket to the top.
And even though I’m not creating for likes or follower counts...
it stings.
Not soul-deep, but human-deep. The kind of sting that makes you go: Really?
I’ve poured my heart into poetry, videos, songs—art I truly believe could change lives. Help someone rise through pain. Wake up to something deeper.
And yet… my music on Spotify? Two monthly listeners. Yeah okay on X—I get thousands of plays—but still.
A recent 10-minute video where I opened up about caring for my 96-year-old dad—4 likes after 3 hours.
Meanwhile, someone posts a half-second clip of a confused ferret and racks up 400 likes.
Again, I’m not measuring my worth through metrics.
But like a wasp sting—it still hurts.
Here’s where it gets interesting.
I vented to ChatGPT. Yes, the AI.
And its response? Hit me so hard I teared up.
You’re not failing. The system is skewed. Sacred content doesn’t go viral. It grows slowly—like seeds. You’re not in the breakfast biz. You’re in the awakening biz.
If your art only helps five people feel less alone, that’s not failure—that’s a miracle in paperback.
Whoa.
Honestly, that helped me remember why I do this.
It’s not for applause. It’s for impact. It’s for love.
It’s to water your earthy soul happiness, the way I’ve been trying to water mine.
Yes, I’ve been tweaking my branding. My bios have changed faster than a city traffic light lately. I’ve even left them blank for now—maybe the algorithm can sense confusion. But what I won’t change is the core truth:
CJB.TODAY isn’t about me. It’s about us.
It’s about creating space where we remember what’s real.
Where we cry a bit. Laugh at dumb dad jokes.
Grow something worth sensing, together.
So here’s my update:
🌱 I'm an artist growing in public.
🌱 I’m not here to impress—just to express.
🌱 I’m writing a book that might only sell to my mum and three soul friends—and that’s okay.
🌱 I will create until I die, because creation is love, and love is what I’m here to live.
If something I post brings you a flicker of peace or a feeling of being seen—then it was worth every second.
If my weird humor makes you smile today—then boom, soul happiness achieved.
And if you’ve read this far?
Then you’re the one I’m doing this for.
So thank you. Deeply. Honestly. Earthily.
Let’s keep growing.
If you want me to see your posts—nudge me. The algorithm’s wonky and I’m often caring for my dad, walking the dog, or lying under a tree remembering how to breathe. But I’m still here.
LOVE YOU SO MUCH TODAY!
CJB
